InMotion Ventures, Jaguar Land Rover’s venture capital fund, today announces its investment in, the connected roadside assistance service supported by a cutting edge technology platform.


At Jaguar Land Rover we recognise the need to collaborate with, foster and invest in new talents and technologies, to ensure the best minds and resources are helping us shape future mobility.

Here are some examples of our innovative investments that will help bring us closer to our ambition to make societies safer, healthier and the environment cleaner.

InMotion Ventures

InMotion Ventures is Jaguar Land Rover’s venture capital arm. Leveraging its deep domain expertise, InMotion Ventures invests globally in new business models and technologies that shape the future of mobility and travel. Focus areas include shared mobility and engineering innovations supporting the development of autonomous vehicles, applications utilising connected car data, solutions improving the EV ownership experience, innovative automotive retail solutions and applications supporting on-brand experiences.

InMotion Ventures has a high-performing and varied portfolio of companies united by their transformational approach to mobility and travel. Apex.AI enables automotive developers to implement complex AI software and safety-critical applications for autonomous mobility – providing a safe and smooth transition from research to the real world. Autonomous vehicle start-up Voyage is developing a driverless shuttle service deployed in large-scale US retirement communities.

ByMiles is the leading pay-per-mile connected car insurance provider in the UK and Urgently is the fastest growing digital roadside assistance provider in the US. Fatmap is developing the world’s leading platform and 3D explorer map for the outdoor adventure community.

InMotion Studio 107

Alongside InMotion Ventures’ investment activity, our incubator business Studio 107  builds mobility businesses and solutions from scratch, in collaboration with Jaguar Land Rover and its partners. What this means is that new products and services can be launched to market faster, helping to meet rapidly changing consumer demands.

The first service to be launched by Studio 107 was Carpe, a flexible, convenient alternative to renting or leasing a car on a long-term basis.

Havn, a premium all-electric chauffer service that offers sustainable transport without compromising on luxury, is another prime example of a business created by Studio 107. THE OUT is a leading on-demand premium car rental service. Customers can book their getaway car online with a couple of clicks, and get the vehicle delivered to their doorstep within 3 hours.

Pivotal, a hassle-free, all inclusive and no-commitment subscription service offers an alternative to premium car ownership. The monthly membership allows customers exclusive access to a premium range of fully maintained, taxed and insured Jaguar and Land Rover vehicles.